OUR STORY

Andrea Varutti, Francesco Benvenuto, Colleen Beckett - Valitalia Founders

Who are we?

We are much more than an e-commerce platform. We are a cooperative founded by three design professionals, Andrea Varutti, Colleen Beckett and Francesco Benvenuto, the Unione Industrial Pordenone (the Industrial Union of Pordenone) and the Friulian region’s best furniture producers and artisans. We are passionate about well-designed, timeless furnishings and have come together as partners to bring the history, quality, and craftsmanship of our ancestral home in Friuli, Italy to homes across North America. We have offices in the US and Italy with centrally located warehouses to help expedite shipping. We are Valitalia. We bring Italy home.

What’s in a name?

The Val- in Valitalia has two meanings. The first refers to the Friulian region’s beautiful VALLEYS and landscapes while the second refers to our commitment to providing our customers with the best VALUE. The -Italia part of our name honors our homeland and the detailed craftsmanship of products made in Italy.  All of the products on Valitalia are exclusively made in Italy. 

Who do we work with?

We are honored to work with 35 of the best manufacturers in Friuli, Italy, a region that is known as the 'Chair capital of the world,' and has been recognized throughout Europe for its luxury furnishings for more than 140 years. Many of these manufacturers produce pieces for today’s top Italian design brands, yet on their own do not have the resources to distribute their products beyond the Friulian region. We are proud to be their exclusive distribution partner, giving us the opportunity to introduce the American market to this region and to revitalize the local furniture industry.

How do we do it?

By eliminating the middleman and importing directly to the United States, we are able to bring high quality, timeless designs and Made in Italy furnishings directly to you at affordable prices.