Toggle Nav
$ | EN



Valitalia srl and its affiliates (collectively, “Valitalia”, “we” or “us”) respect the privacy needs and concerns of its customers. We respect your privacy in handling your personal information when accessing or using this website or mobile application (the “Website”). This Privacy Policy (the “Privacy Policy”) describes the Personal Information and the Usage Information (as such terms are described below) we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of such information. By accessing or using the Website, you hereby (i) represent and warrant that you are at least eighteen (18) years of age and (ii) agree, without limitation or qualification, to be bound by this Privacy Policy. This Privacy Policy applies only to information gathered online. This Privacy Policy is incorporated into, and is subject to, the Terms of Use of the Website.


“Personal Information” means any information that may be used to identify an individual, including, but not limited to, first and last name, home or other physical address, telephone number, e-mail address, and credit card information.
“Usage Information” means any information concerning the access and use of the Website that is automatically or passively collected using a variety of technologies.

Visiting This Website

In general, you may visit our Website without registering with us or providing us with any Personal Information. However, if you provide Personal Information on the Website, you are consenting to the manner in which Valitalia will collect, use, disclose and otherwise manage your Personal Information, as set forth below. In addition, certain information, such as Usage Information, may be collected automatically. We may collect the IP (Internet protocol) addresses of all visitors to the Website and other related information such as page requests, browser type, operating system and average time spent on the Website. We use such information to monitor and improve the Website.

Children’s Privacy

This Website is not intended or designed to attract users under the age of eighteen (18). We do not knowingly collect Personal Information from any person we know to be under the age of eighteen (18). If you are under eighteen (18), we ask that you not send us any Personal Information.

Collection of Personal Information

We may collect Personal Information when you visit the Website, including the pages you view, the links and ads you click, search terms you enter, and other actions you take in connection with the Website. In addition, we may collect Personal Information that you provide us when you send a message to us or you request to be contacted by a customer service representative. We may also collect Personal Information about you from our service providers who provide us with e-commerce related services related to the Website. By using our Website or through registration on our Website, you grant us the permission to process your personal data that has been provided to us via the Website in accordance with the provisions of this Privacy Policy.

Uses of Personal Information

We may use Personal Information, including information provided to us from our service providers, to help us to assess and improve our site design, products and services, to analyze trends and statistics, to help us learn more about your shopping preferences and to enhance your shopping experience. To provide you with better service, we may combine the Personal Information that you give us with publicly available information and information we receive from cross-references with our marketing partners and others. We use that combined information to enhance and personalize your experience with us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes.

Disclosure of Personal Information

We do not sell, trade, or otherwise transfer to third parties your personally identifiable information. This does not include trusted third parties who assist us in operating this Website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may share Personal Information with our parent company and affiliates. We may also release Personal Information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, safety or property. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Usage Information

Whenever you visit or interact with the Website, we, as well as any third-party advertisers and/or service providers, may automatically or passively collect Usage Information including browser type, device type, operating system, application version, the page served, the time, the preceding page views, and your use of features or applications on the Website. This information helps us keep our Website fresh and interesting to our visitors and allows us to tailor content to a visitor's interests.


This Website may use a technology called "cookies". A cookie is a tiny element of data that the Website can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. All pages on the Website where you are prompted to log in or that are customizable require that you accept cookies. There are two main types of cookies:

(i)Session Cookies: these are temporary cookies that expire at the end of a browser session; when you leave the site. Session cookies allow the website to recognize you as you navigate between pages during a single browser session and allow you to use the website most efficiently. For example, session cookies enable a website to remember that a user has placed items in an online shopping basket.

(ii)Persistent Cookies: in contrast to session cookies, persistent cookies are stored on your equipment between browsing sessions until expiration or deletion. They therefore enable the website to "recognize" you on your return, remember your preferences, and tailor services to you.

In addition to session cookies and persistent cookies, there may be other cookies, which are set by the websites which you have chosen to visit, in order to provide us, or third parties, with information.

If you have registered with the Website, these cookies (1) may let us know who you are, (2) are necessary to access your account information (stored on our computers) in order to deliver products and personalized services, and (3) will provide us and our service providers with information that we will use to personalize the Website in accordance with your preferences. Cookies are also required to optimize your shopping experience in that they allow you to add multiple items to your shopping basket before checking out. You may set your web browser to notify you when you receive a cookie. However, should you decide not to accept cookies from this Website, you will limit the functionality we can provide when you visit the Website.

We may also use cookies to improve the performance of our advertising on other websites. Although you may not opt out of receiving online advertisements generally, you may control the collection of data on our site used for targeted advertising during your visits to other websites.

Other Tracking Technologies

We also use "pixel tags" (also known as “web beacons” or “tracking pixels”), which are tiny graphic images, on our websites and in our emails. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our websites and our advertising. We work with service providers that help us track, collect, and analyze this information.

Use of Google Analytics

We use “Google Analytics” to help us anonymously track and report visitor behavior information and visitors’ standard log information to the Website. This information (including but not limited to: IP address, data storage, maintenance services, database management, web analytics and information processing) helps us analyze and evaluate how the Website is used as part of our ongoing efforts to improve the Website. No personally identifying data is included in this type of reporting. Google Analytics may have access to your information only for the purposes of performing these tasks and on our behalf and under obligation similar in those in this Privacy Policy. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Use ( and the Google Privacy Policy ( You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser or by opting out of Google Analytics Cookies (

Advertising/Behavioral Targeting

We may use third party ad network providers to help present ads on the Website, as well as other service providers to evaluate and provide us with information about the use of the platforms and viewing of our content. Such providers may place and access cookies, pixel tags, or similar technologies on your device to serve you ads or other content personalized to your interests, which they infer from your browsing on the Website and other sites you have visited. In doing so, the provider collects or has access to non-Personal Information such as your Usage Information. The use of cookies, pixel tags, or similar technologies by these providers is subject to their own privacy policies, not ours.

Information We Receive From Third Parties

We may receive information about you from third parties. For example, if you are on another website and you opt-in to receive information from our Website, that website will submit to us your email address and other Personal Information about you so that we may contact you as requested. You may also choose to participate in a third party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third party website) through which you allow us to collect (or the third party to share) information about you, including usage information, device identifiers, and Personal Information such as lists of your friends, "likes", comments you have shared, groups and location. Services like Facebook Connect might give you the option to post information about your activities on our Website to your profile page to share with others within your social networks. In addition, we may receive information about you if other users of a third party website give us access to their profiles and you are one of their "connections" or information about you is otherwise accessible through your "connections'" web page, profile page, or similar page on a social networking or other third party website or interactive service. We may also receive information about you from third party data providers. We may supplement the information we collect about you through the Website with such information from third parties in order to enhance our ability to serve you, to tailor our content to you and/or to offer you opportunities to purchase products or services that we believe may be of interest to you.

Disclosures of Personal Information in Legal Proceedings

If Valitalia or any of our service providers is requested by law enforcement officials or judicial authorities to provide Personal Information on individual users, Valitalia or the applicable service provider may, without your consent, provide such requested information. In matters involving claims of personal or public safety, Valitalia or the applicable service provider may provide your Personal Information to appropriate authorities without your consent or court process. Valitalia or our service providers also will provide your Personal Information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or in litigation involving Valitalia, the applicable service provider, or otherwise as required by law. We may also disclose Personal Information to assist in debt collection where you owe a debt to us.

Security of Personal Information

We maintain multiple administrative, technical and physical safeguards to protect against unauthorized access, use, modification and disclosure of Personal Information in our custody and control. However, even with the best technology, no website is 100% secure. Accordingly, we cannot guarantee the complete security of your Personal Information.

Our Privacy Policy and Outside Links

This Privacy Policy only applies to the Website. This Website may include links to the websites of our business partners, vendors and advertisers. These other sites are outside of our control. Please be aware that these websites may collect information about you, and operate according to their own privacy practices which may differ from those contained in our Privacy Policy. Remember to consult that website’s own privacy policy, as once you are outside of the Website, any information you submit is no longer within our control.

Privacy Policy Modifications

From time to time we may unilaterally modify or amend this Privacy Policy in order to comply with new laws or regulations or to reflect future changes in our business practices. Any changes in our policies will be communicated on this page, so please check back from time to time. You can determine when this Privacy Policy was last revised by referring to the “Last Updated" legend at the top of this page. Any changes to our Privacy Policy will become effective upon posting of the updated statement on the Website.

International Users

The Website is intended for users from the United States and those not governed by privacy policies of other countries. Information sent to us will be housed on servers located in Italy and/or in the United States. Do not send us information unless you consent to the application of U.S. law and to the use and disclosure of your information consistent with this Privacy Policy.

Sale of Business

In the event that Valitalia or some of our assets are sold or transferred or used as security, your Personal Information may be transferred to third parties as part of said transaction.

Term of Use

Your use of our Website, products and services, and any disputes arising from them, is subject to this Privacy Policy as well as our Terms of Use. Please visit our Terms of Use, which explains other terms governing the use of our products and services.

Applicable Law and Jurisdiction

New York state law governs the interpretation of this Privacy Policy and applies to claims for breach of them regardless of conflict of laws principles. Both parties consent to exclusive jurisdiction and venue in courts sitting in New York, New York. Both parties waive all defenses of lack of personal jurisdiction and forum non conveniens.

Contacting Us

If you have any questions about our handling of Personal Information, please contact us at VALITALIA LLC, 200 Grand Cove Way, Unit 3G, Edgewater, NJ. Attn: Privacy Manager or e-mail us at Alternatively, you may call us at 800.591.1885