Originally founded by three design professionals, the Industrial Union of the town of Pordenone, Italy, (Unione Industriali Pordenone) and the Friulian region’s best furniture producers and artisans, in 2017 Valitalia is experiencing a new beginning. We are passionate about well-designed, timeless furnishings and have come together as partners to bring the history, quality, and craftsmanship of Italy to homes across the world..
The Val- in Valitalia has two meanings. The first refers to beautiful VALLEYS and landscapes while the second refers to our commitment to providing our customers with the best VALUE. The -Italia part of our name honors our homeland and the detailed craftsmanship of Made in Italy products. On Valitalia you shop Italian only.
We are honored to work with several Italian manufacturers who has been recognized throughout Europe for its luxury furnishings for more than 140 years. Many of these manufacturers produce pieces for today’s top Italian design brands, yet on their own do not have the resources to distribute their products beyond Italian borders. We are proud to be their exclusive distribution partner, giving us the opportunity to introduce the international market to this region and to revitalize the local furniture industry.
So much more than a simple moniker, ‘Made in Italy’ signifies a product has been created by talented, skilled hands driven by a passionate dedication to preserving the long tradition of Italian craftsmanship. Thus, each piece bearing this insignia is of heirloom quality and style—made to bring beauty and function to the home for generations to come.
Valitalia’s mission is to promote the beauty of the Italian lifestyle through our carefully-curated collection of home furnishings originating from Italy’s Friuli Venezia Giulia region—an important international furniture and design center.
Just as ‘Made in Italy’ is much more than a hallmark, Valitalia is much more than a name. It represents our passion for enhancing your daily life through the beauty and function of timeless, well-crafted Italian-made furnishings.
The certificate ensures that the furniture are entirely made in Italy, from Italian semifinished products, constructed from top-grade, quality materials, using drawings and projects developed exclusively by the company and constructed using traditional Italian handicraft workmanship. The Institute for the Protection of Italian Manufacturers (ITPI) issued the important '100% Made in Italy Certificate'. The ITPI has developed a certification system whereby manufacturers can mark their creation distinguishing them from those of uncertain Italian origin.
Thus, consumers are given assurance on origin and quality. The recent sociological studies showed that the determination of the purchase by the consumer passes through a guarantee. This prestigious certificate assures the end consumer about the origin of a product. We at Valitalia, for whom quality is paramount, also consider it to be a reward for the commitment and courage of such a rigorous approach to work and creativity.